- July 19, 2023
- Posted by: White Elephant
- Categories: Blogs, Social Media Marketing
“Don’t use social media to impress people; use it to impact people.” – Dave Willis, Author and Speaker
To be socially accepted, accepting social media is necessary. In the early days, people used to start their days with lengthy morning newspapers but social media has made it so easy and successfully updates mankind with short, crispy, meaningful, and on-spot updates.
According to the Forbes report, 4.9 billion people use social media worldwide. And to make a business run in the fast world, it’s essential for businesses these days to be present on social media platforms and leave an impact on the crowd. But how’ll we do that? Find out more about it.
What is Social Media Marketing?
As the name suggests, Social Media Marketing (SMM) is all about marketing through social media platforms. It enables businesses to connect with the audience to build the brand, increase sales in the market and drive website traffic.
This includes publishing appropriate and attractive content on social media platforms, understanding and engaging the target audience, analysing the results, and running social media advertisements.
Social Media Marketing Platforms
Let’s learn about a few popular social media platforms that have increased the popularity of the digital marketing business.
Facebook is the most popular and established social media platform that every social media marketing agency aims to handle as a priority. In February 2004, Eduardo Saverin, Chris Hughes, Andrew McCollum, Dustin Moskovitz, and Mark Zuckerberg, all students at Harvard University, founded it.
| Active Users | 2.98 billion |
| Industry | B2C |
| Audience | Generation X and Millennials |
| Best for | Brand Awareness and advertisement |
| Type of content | Photos, videos, link information, and live video |
YouTube
YouTube was launched on February 14th, 2005, by Chad Hurley, Jawed Karim, and Steve Chen. It is an online video-sharing social media platform.
Google owns Youtube and is the 2nd most visited website after Google. Creators utilise the platform by sharing video content through vlogs, shorts, and live.
| Active Users | 2.5 Billion |
| Industry | B2B & B2C |
| Audience | The primary audience for this is Millennials, but it also has a significant following across gender and age groups. |
| Best for | This pertains to promoting a brand, creating lengthy content for entertainment purposes, and instructional videos. |
| Type of Content | Videos |
Well-known social media platform ‘Instagram’ is used for sharing photos and videos. Its prototype was a web app named Burbn. The Instagram App was launched on October 6th, 2010, and gained 25,000 users on the first day.
Today it’s the best platform with a large audience, and social media marketing agencies utilise the opportunity by creating exciting and engaging content for their viewers.
| Active Users | 2.35 Billion |
| Industry | B2C |
| Audience | Millennials, Gen-Z |
| Best for | It offers high-quality images and videos along with user-generated content and advertising. |
| Type of Content | Photos, videos, links, information, and live video |
Twitter is an online microblogging platform where users can keep their words within 280 characters, popularly called tweets. This platform was founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams on July 15th, 2006. Linda Yaccarino currently serves as its CEO.
Social Media Marketing Companies handle the client’s Twitter profiles by showing their creativity and societal updates with minimum words.
| Active Users | 353.90 million |
| Industry | B2B and B2C |
| Audience | Millennials |
| Best for | Public relations; customer service; community building |
| Type of Content | Word Characters, Photos, and Videos It mainly includes News, Discussion, and Humor. |
Linkedin is a comprehensive social networking platform designed for the business community that promotes various jobs and internship opportunities. Its purpose is to connect the world’s professionals to be more productive and successful. It was founded by Reid Hoffman and was launched on May 5th, 2003.
Social Media Marketing (SMM) Agencies utilise a professional platform to connect with market professionals of the same niche with meaningful content and updates.
| Active Users | 930 million members |
| Industry | B2B |
| Audience | Baby Boomers, Generation X, and Millennials |
| Best for | Establishing B2B relationships, developing businesses, and utilising social selling techniques. |
| Type of Content | Long-form content and core values |
Power of Social Media in Businesses
Social Media has tremendous power over audiences worldwide and can positively impact businesses. Here are the 3 core marketing areas that make social media platforms powerful.
Building Connections: Social media allows businesses to connect with their customers through various platforms. Social Media Marketing Companies have an extraordinary range of avenues for their clients to reach their target audiences, from content platforms like YouTube to social sites like Facebook and microblogging services like Twitter.
Interaction: Social Media Marketing Businesses can advertise for free via eWOM (electronic word-of-mouth) referrals between their current and potential customers. This can be done by taking advantage of social media’s interactive nature through direct communication or simply “liking” posts on these platforms.
The positive contagion effect from eWOM is not only a critical influencer on consumer choices, but the fact that these interactions occur on social networks makes them quantifiable.
Customer Data: A well-thought-out social media marketing (SMM) strategy provides valuable customer data that can enhance marketing results. Instead of being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM solutions must collect consumer data and translate this gold into functional market analysis or even use the data for crowdsourcing new tactics.
“These days, people want to learn before they buy, and be educated instead of pitched.” – Brian Clark.
Additional Tips to Handle Your Social Media Smoothly
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- Get ready with Advance Content.
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- Schedule your Posts
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- Stay committed to Community Management
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- Go with the trends
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- Sell products on social
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- Use Analytics to guide future posts.
Conclusion
Social media marketing (SMM) interacts with customers through social media platforms to develop businesses, boost sales, and improve website traffic. Businesses can attract more of their target audience through content in a world of competition for likes, views, and clicks.
Frequently Asked Questions
1. What are the 3 P’s of social media marketing?
Ans: The 3 P’s for social media marketing stands for
Personality: Content that lets your viewers know about you or your content comes under personality content. This includes entertainment, social stuff, or content for the community.
Purposeful: It stands for the purpose or value of the content. For example, the content can be educational, informative, or entertaining.
Promotional: The audience doesn’t like similar kinds of content. It’s essential to engage them with different stuff that doesn’t only promote your business but also delivers value to them.
2. What are the 5 ways of social media marketing?
Ans: 5 ways of social media marketing:-
- Create your strategy
- Maintain consistency
- Build interest as well as engaging content
- Engage with your audience.
- Track and analyse metrics.
3. What are the 7 Cs of social media strategy?
Ans: 7 Cs that make a successful social media strategy are:
- Community
- Content
- Curation
- Creation
- Connection
- Conversation
- Conversion
4. What are the benefits of social media marketing?
Ans: Social Media Marketing has taken brands to new heights and benefited businesses in the following ways:
- Helps improve the brand image
- It has increased engagement with the audience.
- It promotes customer service.
- It impacts sales and conversions.
- It helps you in the analysis of the competition in the market.
- Improve SERP and boost website traffic.
- Attracts leads and helps in gaining higher returns on investment.
- You can learn about your audience, retarget your customers and keep up with industry trends.
5. What are the main components of social media?
Ans: The five main components that make social media run are:-
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- Listening (Research for quality content),
- Content Marketing (Content Creation and Curation),
- Engagement (Community Management),
- Promotion (Advertising),
- Measurement (Metrics, KPIs, and Analytics)