As a team recognised as the best company for real estate projects, we believe every project has its own story, audience, and growth journey. With a strategic mix of SEO, social media, and performance marketing, we’ve consistently helped real estate brands build visibility, trust, and measurable results.
Ontal is one of them. Ontal is a real estate brand that has been associated with us for nearly one and a half years. The objective of this long-term engagement was not short-term visibility, but sustainable digital growth that could support sales, site visits, and long-term brand recall in a competitive real estate market.
Over the last year, our focus has been on building a performance marketing system that delivers predictable leads, controlled spend, and consistent visibility rather than fluctuating results.
Campaign Objective
The core objective was to create a steady and reliable lead generation engine for Ontal while maintaining strong visibility across digital platforms.
The focus areas included:
Performance that Matters
Over the course of one year, Ontal generated more than three thousand qualified leads through structured performance marketing campaigns. The key strength of this performance lies in its consistency.
Instead of short spikes followed by drops, the campaigns maintained an average of around two hundred leads every month. This consistency allowed the sales team to plan follow-ups, site visits, and conversions in a structured manner.
The lead quality was aligned with real estate buyer intent, ensuring that enquiries translated into meaningful discussions rather than casual interest.
Performance Snapshot
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Visibility and Brand Reach
A major outcome of the performance marketing strategy was large-scale brand visibility.
Ontal achieved over twenty-six million impressions, ensuring repeated exposure across relevant audiences. This level of visibility helped strengthen brand recall during the long decision-making cycle typical in real estate.
With a reach of nearly six point seven million users, Ontal was consistently visible to potential buyers at different stages of awareness, consideration, and intent.
This sustained presence helped position Ontal as a familiar and trusted option rather than a one-time ad appearance.
Conversion Quality and Funnel Performance
The campaigns maintained a steady conversion rate ranging between one per cent and two point five per cent.
In real estate performance marketing, this conversion range indicates healthy lead quality, as the buyer journey involves high consideration and longer decision cycles.
Additional Project Highlights
Sky Heights
For Sky Heights, our approach was focused on creating a strong digital foundation through Social Media Management and SEO. The real estate market is highly competitive, and standing out requires more than just presence; it requires consistency.
Within a few months, the project saw:
• Around 65–75% growth in organic reach
• Nearly 2X improvement in website traffic through SEO efforts
• Better keyword positioning for real estate-related searches
• Increased enquiry flow from organic channels
This helped Sky Heights establish itself more confidently in the market while reinforcing our role as the best company for real estate projects, delivering sustainable digital growth.
Tiara Residences
Tiara Residences required a refined and premium communication strategy. Our focus here was purely on Social Media Management, where the goal was to build a brand that feels aspirational yet approachable.
Key growth outcomes included:
• Over 70% increase in engagement rate
• Consistent growth in followers with high-quality audience targeting
• Improved brand recall through cohesive design and messaging
• Higher interaction on property-related posts and enquiries via social platforms
By maintaining consistency and creative direction, Tiara Residences strengthened its digital identity, positioning itself among premium offerings in the market.
SMG Greens
For SMG Greens, we implemented a performance-driven strategy combining Social Media Management and Paid Advertising. The objective was clear, generate leads while building a strong digital presence.
The progress we made:
• Achieved 2.5X increase in lead generation
• Reduced cost per lead by approximately 30–35% over time
• Social media reach grew by 80%+ with consistent content strategy
• Improved conversion quality through better audience targeting
This integrated execution allowed SMG Greens to scale its reach and enquiries effectively, showcasing how a structured digital approach can deliver business impact.
Business Impact
The performance marketing efforts resulted in a predictable digital acquisition system for all the real estate projects we have handled so far.
Sales teams benefited from a steady flow of enquiries. Brand visibility improved across digital platforms. Marketing spend became more measurable and outcome-driven.
Most importantly, they moved away from dependency on short-term campaigns and towards sustained digital momentum.