IVF and Fertility

There is nothing more noble than making an essential service more accessible to the masses digitally, and we have been privileged in our pursuit of making this transition a successful one with one of the most premiere names among the Infertility Management Centres.

Making IVF and Fertility Management digitally accessible for the masses

Starting step: Onboarding

Before onboarding, the brand had negligible brand presence on any digital platform, and the profiles that were created were barely for the namesake.

Right after, we made sure to reflect their ethos and core values in all our undertakings and deliverance, and had our intent reflected in their design language.

We created minimalist and sophisticated designs, using pastel undertones and hyperlocal languages to make it more accessible to the masses and kept our content tone open and endearing to drive more on-engagement.

The Meteoric rise in the Lead Generation: Leveraging the power of Ads

Online branding, specifically the social media ads are elusive in the healthcare space; and there was an untapped market potential which we could tap by leveraging the conversion and the lead generation ads on their platform.

We had our ads running on Facebook, Instagram, Twitter and Google. Through defined ad targeting and having our ads timed as per their Infertility camp, we generated 10000+ annual convertible leads through all our Social Media and Google Ad undertaking.

Related: 1$ Leads: leveraging Social Media for measurable outcomes

Your Happiness is just a call away: Impactful CTA with Google Ads.

Social Media Transformation:

Social media is a perfect place to engage with people, especially with hyperlocal, targeted, informative posts that encourage interaction by asking questions or for users to share their opinions or experiences. Then, when the followers comment or respond, you can engage in conversation.

Exponential Ad Transformation:

10000x Impressions 1000x Reach 100% Penetration to a population 3x the Population of Australia

Using the Internet for fertility clinic marketing can help your reach the right audience, show them that you’re a trustworthy healthcare provider, and make them comfortable booking an appointment.

Because many people look for information on fertility and related services online, it’s important to establish an online presence and digital marketing plan to reach them.

If you’re ready to start using digital strategies to grow your fertility clinic, we are just a call away!