5 Useful Free Tools for Keyword Research

Keywords are the basis of search engine optimization, and the initial step in any SEO strategy should be keyword research.

Whether starting a new website or optimizing an existing one, several free tools can help you with your keyword research.

Here is a List of 5 Useful Tools for Keyword Research

Google AdWords Keyword Planner:

This tool helps you find and identify new keywords related to your niche or industry. It’s free to use and offers estimates for the search volume of various keywords and the competition related to these terms.

The AdWords keyword planner is a useful tool for getting keyword ideas, but it has limitations. To get the most out of this tool, here are three steps you can take:

1. Check the “Only show ideas closely related to my search terms” box if you want the tool to narrow your results.

Google keyword planner helps you choose keywords that are closely related to your main keyword.

2. Look at the volume column in results to get an idea of how many searches each keyword gets on average per month.

The search volume should always be a minimum of 100. There isn’t enough interest in that particular term from searchers if it’s less than that.

This means there probably isn’t enough interest from advertisers either, so you should avoid those keywords.

3. Looking at the competition column in the results, high competition means there are a lot of advertisers bidding on this term.

It is more expensive for you and harder for your ad to rank well in Google’s search results (though not impossible).

Google SERP Page

Have you ever Googled something and noticed a list of questions pop up? Those are the questions that people ask the most about your topic or variations.

People also ask is one of those tools that help you research what your audience is searching for.

If you want to know what people ask about building a website, type “how to build a website” into Google.

The search engine results page (SERP) tells you what users are looking for and what Google thinks is best for them.

SERPs are a goldmine of information about your audience. You can use SERP data to find the keywords to help you reach the right people.

When using keyword research tools, look at the SERPs as well. Tools can only provide you with data and metrics, but understanding how Google decides which sites to rank are just as important.

The popularity of a keyword has two primary sources: user intent and organic search volume.

Google Trends:

Google Trends is a product of Google, and it’s an excellent tool for conducting keyword research.

It provides information regarding the relative popularity of a keyword over time, and it compares the popularity of multiple keywords side by side.

If you’re into SEO, you can use this tool to understand better how people search for certain terms and phrases so that you can optimize your content accordingly.

You can also use it to understand your competitors better or even understand niche trends that may affect your business over time.

The tool has two main uses:

It can help you find new keywords.

It can help you identify what’s most popular about a topic you’ve already written about.

Ubersuggest:

Ubersuggest is a free keyword suggestion tool by Neil Patel that provides you with tons of long-tail keyword ideas based on your primary keyword.

The tool analyzes Google’s autocomplete data to generate long-tail suggestions relevant to your primary keyword.

Enter your primary keyword in the Ubersuggest search bar, and you’ll get a list of long-tail keywords based on Google’s auto-suggest data:

The best thing about Ubersuggest is that it shows you the estimated monthly search volume and CPC (cost per click) for each suggested keyword.

For example, if you’re searching for “eCommerce,” Ubersuggest will show you words like “eCommerce store,” “eCommerce business,” and “eCommerce website builder”:

It also shows the number of websites ranking for the entered term and its top searches in Google, YouTube, Bing and Amazon:

While Ubersuggest does provide some great long-tail keywords related to your main terms, it doesn’t necessarily return relevant keywords.

For example, searching for “customer service” returned many results related to customer service software but didn’t give any results related to customer service techniques.

AnswerThePublic

AnswerThePublic is a free visual keyword research tool that offers suggestions based on what people ask and searches online.

All you need to do is type in a keyphrase, and AnswerThePublic will return relevant searches done by real people around that topic.

For example, if you type in “content marketing”, AnswerThePublic will return questions surrounding the topic such as:

What exactly is content marketing? Can content marketing help my business? Is content marketing worth it?

What does content marketing mean? How much does content marketing cost? How to use content marketing effectively?

These questions show what people are searching for around “content marketing”.

The more you know about what your audience is asking, the easier it is to create useful content that answers their questions.