Tips to Write the Best Cold Email Copy

A cold email could be a fantastic way to generate leads for your business. They are a brilliant way to get in touch with people and introduce your products or services.

The best cold emails are those that get replied to, and the more responses you get, the more opportunities you have to convert them into customers.

To help you write cold emails that work, we will share the tips that we use ourselves when writing cold emails.

4 Major Sales Copy Models for Cold Emails

Attention Interest, Desire, and Action Model

The AIDA model of persuasion is one of the most widely used in online marketing and sales. AIDA stands for Attention, Interest, Desire, and Action.

To get started with your email copywriting efforts, you must first grab your prospect’s attention. That’s what the subject line is for. It should be compelling and catchy so that your prospects have a reason to open the email.

Once you’ve grabbed their attention, it’s time to build interest by mentioning a problem that they can relate to. Also, your customer must understand that a problem needs a solution immediately.

After you’ve built interest in the minds of your readers, it’s time to create a desire for your product or service by showing them how it can solve their problems.

Your USP makes you unique from your competitors and shows why your product/service is better than theirs.

The final step in the AIDA model in action, where you want them to take some action after reading the email.

This could be anything like subscribing to your newsletter, downloading an ebook, signing up for a webinar, etc.

Before-After-Bridge Model

The before-After-Bridge model is a simple but effective way to structure your emails and make sure you’re hitting all the right points.

Before: The before section needs to be short, sweet, and to the point, which gets them interested and makes them want to read on.

After: The after section follows and builds on this interest. Talk about how you can help your customers achieve their goals or solve their problems.

Bridge: Once you’ve got them hooked, it’s time to get even more specific about how you can help them.

This section should build directly on the after section and provide concrete detail about what working with you will entail (e.g., “I can increase your search traffic by 40% in just three months”).

At this point, you should already have a strong indication of whether they are interested or not. If they are, this is where you make it clear exactly what steps they need to take next to work with you.

Feature-Advantage-Benefit Model

We have to take a different approach to write cold emails that get a response. Instead of writing an email that people want to read, you want to write one that people want to respond to.

The best way to do this is to follow the Feature-Advantage-Benefit (FAB) model.

This model is simple: The first sentence of your cold email should explain the feature, the second sentence explains what it does (the advantage), and the third sentence explains why it matters (the benefit).

Here’s an Example:

Feature: We offer a way for you to manage your customer support tickets using our software easily.

Advantage: Our software tracks all your customer support requests in one place.

Benefits: You’ll spend less time digging through old emails or spreadsheets to find info on past requests and more time helping your customers feel good about your product.

You can use this same formula for every cold email you send, no matter what the product is or whom you’re writing to.

It’s an effective way of communicating value in just a few sentences and makes it easy for prospects to respond with questions or interest.

Pain-Agitate-Solution Model

The Pain-Agitate-Solution model is a proven approach that marketers use to write emails that get responses.

It’s the “AIDA” model on steroids.

Pain-Agitate-Solution is a useful framework for writing emails because it helps you focus on your reader’s needs, not your own.

It also helps you address their specific pain points and solve their problems in a way that gets results.

Let’s walk through each element of the model and look at some examples of how you can apply it to sales writing.

Pain: The first step is to identify your prospect’s pain points, concerns, and challenges.

What keeps them up at night? What are they frustrated with? What problems need solving?

Agitate: Next, spell out the problem precisely and explain why it’s painful.

A great way to do this is by asking questions, especially ones that challenge assumptions and make the prospect think.

Solution: Finally, explain how your solution can help solve their problem or remove their pain.

Focus on how you can help them get results and achieve their goals instead of just how great your product or service is.

Problem-Promise-Proof-Proposal

Cold emails are a bit of a minefield. You’ve got a few seconds to grab your reader’s attention, and then you have to explain yourself quickly before they get annoyed and click “delete.” The most successful cold emails are the ones that follow this model:

Problem: Explain your problem and why you’re contacting them. Include an example so the recipient can see the situation from their perspective.

Promise: Explain why you’re the perfect person to solve their problem. Use specific examples from your own experience or what you’ve done for other clients to demonstrate credibility, satisfaction, expertise, etc.

Proof: Give evidence of your ability to help this person by showing related accomplishments, including links to previous work and client reviews if available (do not put in any personal information like phone numbers or addresses).

Proposal: Close with a brief proposal and when you expect a reply, including any deadlines you might have in place.

Conclusion

We brainstormed tips for writing cold emails to people who could potentially help you.

We learned that it’s important to craft your email so that the recipient can get a sense of who you are and what your work is like at first glance.