SteelInfraAgro

This case study highlights the complete digital transformation we provided for Steel Infra Agro, which deals in steel infrastructure and agro-based solutions.

When the client approached us, they wanted to build a strong online presence and grow their visibility across digital platforms. They needed a team to handle everything from website creation to social media management.

Client Overview

Steel Infra Agro is a company that provides modern and high-quality solutions in the fields of steel infrastructure and agro services. They focus on delivering customised solutions that fit the unique needs of their customers.

The team at Steel Infra Agro is known for completing projects on time while maintaining the highest safety standards for its employees, clients, and partners. It also cares deeply about the environment and aims to reduce its impact by following sustainable practices.

Innovation, continuous improvement, and client satisfaction are at the heart of their work. Steel Infra Agro is not just a service provider they are a reliable partner committed to building strong and long-lasting relationships based on trust, quality, and excellence.

Project Goals

The main goal of this project was to build a strong and professional digital presence for Steel Infra Agro. They wanted to stand out in their industry and connect better with potential clients online.

Website Design and Development

To design and develop a modern, user-friendly website that builds trust.

Social Media Growth and Engagement

To grow their social media presence on platforms like Instagram and Facebook

LinkedIn Setup and B2B Networking

To set up and manage a LinkedIn profile to connect with B2B clients and partners.

Targeted Advertising and Lead Generation

To run targeted ad campaigns that generate quality leads and improve visibility.

Brand Identity and Logo Creation

To create a strong brand identity through logo and design elements.

Brand Reach and Guidelines

To ensure consistent communication and expand audience reach across all platforms

Website Highlight

When Steel Infra Agro came to us, their old website was outdated and didn’t match their growing brand. The design was old, the content was not engaging, and the user experience needed a complete upgrade.

What We Did :

  • Redesigned the entire website with a fresh, modern look
  • Replaced all the old text with new, easy-to-understand and SEO-friendly content
  • Improved the layout and structure to make it more user-friendly and mobile-responsive
  • Showcased their services clearly to help clients understand what they offer
  • Added contact forms and CTAs to improve lead generation

Design and Branding Highlight

Steel Infra Agro’s design style was a bit typical at first, and it didn’t fully reflect their modern approach. Our goal was to give them a fresh and meaningful brand identity that connects with both the infrastructure, steel and agriculture sectors.

Logo Design

We created a new logo using yellow, green, blue, and grey colours to reflect different brand values:

Yellow

Growth, energy, and positivity

Green

Nature and agriculture

Blue

Trust and professionalism

Grey

Stability and strength

Social Media Design

Their social media visuals needed a unique and modern style, not something copied or common.
 We spent time planning, exploring, and testing different ideas before finalising a unique design approach.

  • Created post templates that matched their brand colours
  • Used clean and bold fonts for better readability
  • Designed content that looked different from others in the industry

The final branding was eye-catching, meaningful, and consistent across all platforms.

Typography and colour choices

We gave Steel Infra Agro a complete brand refresh with a strong focus on visual identity, typography, and colour psychology to reflect both professionalism and the agro-industrial nature of their business.

For the logo design, we used a meaningful mix of yellow, green, blue, and grey:

  • Yellow symbolises energy and new beginnings
  • Green represents agriculture and growth
  • Blue reflects trust and professionalism
  • Grey adds a touch of stability and a modern industrial feel

Social Media Growth

Before we started, Steel Infra Agro had no social media presence on Facebook or Instagram. We created both accounts from scratch and planned a strong content and growth strategy to build their brand online.

Within just 90 days on Instagram, we saw impressive results:

  • Followers increased by 16.4%
  • Interactions reached 92,824
  • Profile visits increased by 47.7%
  • Total views: 10,428,389
  • Accounts reached: 6,705,156

These numbers show how fast and effectively we helped Steel Infra Agro grow their presence from zero to viral. The unique designs, consistent posting, and strong branding played a big role in engaging the right audience and increasing their visibility in a short time.

Facebook Growth

Steel Infra Agro also did not have a Facebook account. We created the page and started regular posting with well-designed content. Within 90 days, their Facebook page grew rapidly:

  • Followers Gained: 31,259 (11% growth)
  • Total Video Views: 15.5 Million

The strong visuals and smart content helped boost their visibility and create a lasting impression on Facebook’s large audience.

LinkedIn Growth

As building a professional image is important for a company, similarly, profiles of authorities need to shine on Linkedin to add credibility and reach to the company’s honourable business professionals.

We created and managed their company profile as well as the personal profile of Mr. Mayank Gupta to connect with a professional audience, especially in the B2B and infrastructure sectors.

In the last 365 days, here’s what we achieved through regular posting and professional content:

  • Content Performance (Impressions): 39,941
  • Members Reached: 5,241
  • Engagements (Likes, Comments, Shares): 1550

By sharing high-quality, relevant content, we helped Steel Infra Agro build credibility and improve visibility among potential partners on LinkedIn.

We also handled Mr. Hemant Kumar’s personal LinkedIn profile, key brand face. The goal was to strengthen his professional image and build trust among industry peers and potential clients.

In a year, his LinkedIn profile saw strong growth:

  • Content Performance (Impressions): 40, 214
  • Members Reached: 6,620
  • Engagements (Likes, Comments, Shares): 1,572

By sharing valuable updates, achievements, and industry-relevant content, we helped boost his visibility and made him a strong personal brand that supported the growth of Steel Infra Agro as well.

Ad Campaign

To boost Steel Infra Agro’s online visibility and reach a wider audience, we planned and ran a targeted ad campaign on social media platforms.

In just a short period, the results were powerful:

  • Impressions: 14,229,528
  • Reach: 8,859,263

Our ads focused on building brand awareness, highlighting services, and driving traffic to their newly designed website. The high number of impressions and reach proves the effectiveness of our ad strategy in capturing attention and spreading the brand message across a large audience.

When we started working with Steel Infra Agro, we faced a few major challenges:

Challenges:

  • No existing presence on Instagram, Facebook, or LinkedIn
  • An outdated website with poor design and content
  • No clear brand identity or modern logo
  • No online strategy to reach the target audience
  • Need for fast and impactful results in a short time
  • Limited trust and credibility in the digital market

Need for fast and impactful results in a short time

Our Solution:

  • We created and managed new social media accounts from scratch
  • Completely redesigned their website with fresh content and a modern layout
  • Designed a new logo and set brand colours and fonts for a consistent identity
  • Used targeted content and ad campaigns to boost reach and engagement
  • Planned a proper posting strategy to keep all platforms active and professional

Final Thought

This project shows how powerful digital transformation can be even in industries like steel and agro. In just 90 days, we helped Steel Infra Agro grow from zero online presence to lakhs of people reached across platforms.

Through strategic planning, creative designs, and smart content, we built a brand that not only looks good but performs well too. This case study is a great example of how the right digital approach can lead to real, measurable growth even in a short time.