Turning Admissions Goals Into Real Results
When IPS Academy approached us, the challenge was clear: grow digital visibility, drive meaningful leads and convert interest into admissions without lost budget or wasted reach. We crafted a performance marketing system designed to perform, not just impress.
Our Approach
We mapped a full-funnel digital strategy targeting high-intent students and decision-makers. Our campaigns combined smart audience targeting, conversion-optimised creative, and continuous performance refinement across Meta and Search platforms.
Results That Made an Impact
Engagement & Reach:
33.2 Lakh Reach
Not just reach for the sake of it, we made the IPS Academy impossible to miss for prospective students across key demographics.
1.75 Crore Impressions
Strong visibility that drove brand recall and positioned IPS Academy as a top choice during the admissions journey.
We focused on making IPS Academy consistently visible to prospective students where they were already spending their time.
Our strategy ensured the brand stayed present throughout the decision-making phase, not just appearing once and disappearing.
By strengthening recall and familiarity, we helped IPS Academy feel like a natural and trusted choice during admissions.
Total Leads Generated:
4,466 Quality Leads
Leads that mattered, funnelled straight into admissions conversations.
Admission Growth:
20X ROI Performance
Accelerated returns that proved our strategy worked both creatively and commercially.
Targeted Reach:
27,719 Clicks Across Campaigns
Highly engaged traffic showing strong relevance and campaign resonance.
Why the Campaign Worked?
- Data-Driven Targeting
We segmented audiences based on age, interest, location and admission-related behaviour, leading to lower wastage and higher lead quality. - Optimised Ad Creative & Messaging
We used compelling copy and visuals that resonated with students and parents, driving better engagement and inquiries. - Continuous Performance Optimisation
Daily monitoring and real-time adjustments ensured efficient budget allocation and improved campaign results over time.
Impact and Result-Driven Performance
Our performance marketing efforts helped IPS Academy move from visibility to influence. The brand began appearing consistently in front of the right audience at the right stage of their decision journey, creating strong recall and trust during the admissions cycle.
We transformed digital reach into meaningful engagement by attracting students and parents who were actively exploring education options. This resulted in a steady flow of qualified enquiries rather than generic traffic, making the admissions process more efficient and focused.
Through continuous optimisation and intent-based targeting, we ensured that every campaign contributed directly to real outcomes. Messaging, creatives, and audience selection worked together to guide prospects from awareness to enquiry and finally to admission consideration.
The strategy didn’t just generate activity; it built momentum. IPS Academy experienced improved lead quality, stronger engagement, and a noticeable lift in admission-related conversations, all driven by performance-backed decision-making.
By aligning marketing efforts with measurable outcomes, we helped IPS Academy establish a digital acquisition system that delivers consistent growth, stronger visibility, and long-term value rather than short-term spikes.