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Refining the Investment and Fintech Industry: A Digital Marketing Success Story of a Stock Market Investment Firm
Fintech and Financial Services are catering to a 190.80 Billion Dollar market, and we have transformed the often misinterpreted and mis-integrated industry into a Digital Marketing Superbrand over 5+ Years.
1. Business Oriented Designs
We believe that the hallmark of good designs is one that can grab the user attention and communicate the message clearly, legible and in a witty manner. We achieve this by using business designs and use homogenised colours, good content copies and using appropriate hashtags for maximum organic outreach.
2. Lead ads across Google and Facebook Ads
Google ads have generated maximum conversions at a reasonable cost per conversion and driven value CPC and CPMs with users exhibiting higher intent, while the leads served via Facebook ads had more volume and the higher impression. The lead generation ads run via social media platforms have higher visibility and outreach, which the search and display network ads have higher precision. We’ve generated exponential results with ≈5x ROAS on the ads in terms of Leads
Engagement Reach and Traffic: Driving value results organically and via ads
We have consistently delivered ≈20% monthly organic traffic increment on their contact-us page (which amounts to an 8x increase in traffic annually). We’ve further delivered ≈10% monthly organic growth in post engagement, impressions and reach across all platforms. We’ve verified their Facebook property and also monetized their YouTube channel, thereby empowering their in-house team with a cash cow channel. They have expanded their online business exponentially through our digital marketing consultancy.
4. Premium positioning across the spectrum: Importance of Quora
Quora has taken the “questions and answer” platforms and forums by storm and has become a staple amongst the masses and classes.
We’ve been among the first players in the segment to realize its potential and established a ghost profile that quickly rose up to become one of the top 10 most influential Quora Subject Matter Expert in the “Financial Investments” segment. It has ≈900K overall views and the CTAs delivered ≈15% Monthly increment (5x annual increment)
5. Connecting with the Influencers: Profiles with 100k+ followers
We’ve connected the brand with our network of influencers, wherein we recommended them to connect with profiles having a national presence and are finance, investment, trading and fintech influencers. Appearing LIVE on their platforms helped us holster engagement, impressions and followers. Leveraging brand integration also helps establish the factor of trust, reliance and brand awareness across the top platforms.
Recommendation on #TwitterChat and Mass Marketing via Email Campaigns
Incorporating mass emailing tolls like Gmass and Mailchimp will not only increase the Brand rapport, but acquiring the space in the inbox of the users is the most effective method for targeting the High Net-Worth Individuals (HNIs).
Search Engine Optimization: Top rank across top search Results
Content is king when it comes to Search Engine optimisation, and we have capitalized our position across the industry spectrum through our focus on On-page, off-page and technical SEO acumen. By making the website lean, with regular and periodic updates on SEO strategies while adapting through the search algorithm change, we have established a premium position on 15+ keywords on nationwide search results.
Our Verdict
With realistic expectations, properly strategized paid ad investment, organic growth strategies and thoughtful business designs, we can make it big in one of the most competitive industries in the digital sphere. If you’d like to know and understand more about the contemporary space, feel free to drop a line at whiteelephanttech@gmail.com give us a call at +918982922365