A Story Brewed with Class, Creativity & Consistency
The Beginning
It was a quiet day in August 2019 when the powerhouse team behind Farzi Café reached out with exciting news. They were bringing their iconic, globally loved brand to Indore, in collaboration with a local franchise partner.
From the very first conversation, the vision was crystal clear. This wasn’t just about pre-launch noise or opening-week hype. The goal was to build a sustainable, premium brand presence in Indore that would stand tall for years to come.
And from that moment on, the journey truly began.
Our Role in the Farzi Journey
Building More Than Just a Social Presence
Since 2019, we have been closely associated with Farzi Café Indore, managing its branding, content creation, photography, influencer collaborations, and ad campaigns as one cohesive digital journey. Our approach has always gone beyond execution, focusing on understanding the essence of the Farzi brand and translating it meaningfully across every touchpoint.
Every element was thoughtfully crafted to match Farzi Café’s signature identity, where luxury meets modern indulgence, and every experience feels curated.
From Taste to Trends
Translating the Farzi Experience Online
Farzi Café is not just about food. It is about the vibe, the plating, the ambience, the conversations, and the feeling of being somewhere special.
Our focus was to translate that same experience digitally.
From showcasing artful cocktails and gourmet dishes to highlighting the rooftop ambience, live music nights, and party energy, every piece of content was designed to make people feel Farzi before they even stepped in.
Because when taste meets trends, magic happens.
Community Over Numbers
Growing Organically, Growing Authentically
When we started the Farzi Café Indore journey, the brand was already known by name, but its digital footprint was still finding its rhythm.
At that point, the Instagram community stood at just over three thousand followers.
When Farzi Café Indore began its digital journey with us, the brand’s Instagram presence stood at 3,253 followers.
Through consistent storytelling, strong visual direction, and experience-led content, the community steadily grew.
Today, Farzi Café Indore stands at 14.1K followers, built organically through genuine engagement and a brand presence people wanted to stay connected with.
Positioning Farzi Café as Indore’s Luxury Hotspot
Where Indore Comes to CelebrateOur team has always stayed alert to celebrity visits and major city events. By coordinating with celebrity brand managers and local networks, we ensured that top names experienced the Farzi vibe firsthand.
From regular celebrity visits to the exclusive song launch of Ashish Vidyarthi, Farzi Café Indore has evolved into a must-visit destination for anyone coming to the city.
A Grid That Speaks the Brand Language
Consistency played a major role in building Farzi’s digital identity.
Brand colours, highlight covers, layout styles, and design elements were thoughtfully integrated to maintain a visually cohesive and recognisable grid. Over time, the feed itself became a reflection of the Farzi experience polished, premium, and unmistakably Farzi.
Where Food Meets the Feed
Farzi’s food doesn’t need drama; it needs respect.
We focused on simple yet striking food presentation, using clean plating, smart angles, and natural lighting. The idea was to make every dish scroll-stopping without feeling over-styled or artificial. Every frame was meant to spark hunger, curiosity, and conversation.
Reels That Ride the Trend Wave
To keep the content fresh and algorithm-friendly, we worked with trend-aligned reels.
From seasonal moods to trending sound bites and formats, the strategy ensured Farzi stayed relevant without losing its premium tone. The result was steady organic reach, higher engagement, and content that felt current yet on-brand.
Turning Ambience into Digital Energy
Farzi Café’s rooftop has always been its heart. Our job was to ensure that energy translated seamlessly onto the screen.
Every reel and post was designed to reflect movement, mood, and music. Bold colour palettes were used to mirror the café’s vibrant ambience and elevate its premium feel, while still keeping things tasteful and elegant. For us high-quality visuals became non-negotiable.
Outcome & Impact
More Than a Café, A Lifestyle Space
Over the past seven years, Farzi Café Indore has evolved into one of the city’s most talked-about cafés, restaurants, and fine dining experiences.
Through a carefully curated digital presence and a consistent brand voice, Farzi became more than just a rooftop venue. It transformed into a lifestyle space.
Organic engagement grew steadily, with audiences connecting deeply to the vibe, visuals, and voice we built together. From quiet brunches to buzzing late nights, Farzi earned its place as a go-to destination for every mood and every moment.
Today, the brand enjoys high recall, regular footfall, and a digital identity that mirrors its on-ground charm, stylish, spirited, and unforgettable.