Creating a social media profile is a simple one-time job, but handling your profile daily, designing, creating, and posting quality content on time is difficult.
Technological advancements and various social media tools have made the task easier. In this blog, we’ll learn about tools that have made the creator’s journey easier and helped them have the best social media management.
What are social media tools?
Social Media tools are instruments that help facilitate and manage the various social media platforms with various digital marketing strategies by creating, analysing, scheduling, and interacting in a well-organized manner.
Tools Preferred by Social Media Marketing Agencies
There are numerous and numerous social media tools for creators to use. Choosing the right tools that fit your pocket as well is challenging.
Here, we’ve created a list of free social media tools that can save you time and give you visible results.
Creator Studio
Creator Studio is a free social media tool to handle social media profiles on Facebook and Instagram with a one-stop solution for effective management, such as creating, managing, scheduling, and insights of pages. The tool has made it easy for Social Media Companies to handle so many accounts with less effort.
Features of Creator Studio
- Creator Studio is accessible on both desktop and mobile interfaces.
- You can easily create or schedule posts.
- It provides you with personal recommendations as per your pages.
- It provides your profile insight from the last 7 days’ performance.
- It gives you a complete overview of the view and engagement metrics of your published, scheduled, or drafted posts over 7 days.
- It gives you a complete high-level detailed summary of your posting activities.
Business Suite
Business Suite is the first preferred choice by various social media marketing companies. It is software designed to help creators and brands manage Facebook and Instagram simultaneously.
Features of Business Suite
- It can be used on desktop and mobile as well.
- You can create and schedule posts and stories.
- The business suite also has an ads manager, which makes the tasks related to ads easy. You can schedule and publish ads.
- You can handle your Instagram and Facebook inboxes and notifications in one place.
- You’ll get insights, tips, and goals to optimize your performance.
Hootsuite
Hootsuite is a solid and reliable social media tool for creating, scheduling, and managing content and ads in one place. Social Media Marketing agencies rely on Hootsuite for smooth social media management functions.
Features of Hootsuite
- Hootsuite allows you to schedule and manage Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
- It helps you monitor your social media activities or discover new trends and content.
- It helps you reach more of your target audience with a boost feature.
- It helps you handle your social media flawlessly, but at a basic level, you can opt for premium features to avail more features and options.
Buffer
Buffer is a useful tool for social media marketing companies. It is a popular multipurpose social media tool mainly used for drafting and scheduling tools across multiple social networking platforms such as Facebook, Instagram, Google Business Profile, LinkedIn, Mastodon, Pinterest, Shopify, TikTok, Twitter, and YouTube.
Features of Buffer
- Scheduling of posts is available at the buffer.
- It gives you a scheduling of 10 posts per channel.
- Buffer has a shuffle queue option where if you have aligned the posts with similar topics, you may shuffle it with variations on your feed.
- You can check traffic on your social media posts and prepare a strategy accordingly.
- It gives you a start page option with landing pages that’ll direct viewers to your website or any other significant page on your out-of-social media.
- It has few features for free but is paid for premium services.
Canva
Canva is a helpful tool for non-designers. It provides beginners and non-designers to be creative with various templates and options. Digital Marketing Agencies uses the tool for various basic purpose without hurdling the digital market experts with small tasks.
Features of Canva
- It is available on desktop and mobile.
- Good, high-quality images.
- Multiple template options.
- Photos and videos can both be designed.
- All dimensions, sizes, and features are available as per the social media platform’s requirements.
How are Social Media tools Beneficial?
Social media tools no doubt have made it easy for creators and social media marketing agencies to manage multiple social media profiles at a time; here, we have mentioned various benefits of social media tools
- Time-saving
- Helps in increasing brand awareness
- Easy to use
- Affordable
- Keeps you organized
Conclusion
Social media tools have made social media management an easy task. They are used to manage social media profiles. Different social media tools have advantages and disadvantages; it’s up to you what you choose at your convenience.
Frequently Asked Questions
1. What is the most popular social media tool?
Ans: Brandwatch is the most popular social media tool with the following features:
- Analytics
- Automated Publishing
- Content Management
- Keyword Filtering
- Multi-Account Management
But the pricing of Brandawatch makes it a limit for many medium and small firms.
2. What tools does social media have?
Ans: Tools are useful for social media management, but the advanced social media platforms themselves have some advanced platforms that any tool offers you; these featureful platforms are as follows:
- Scheduling platform
- Publishing platform
- Performance Metric Analysis platform
3. Is WhatsApp a social media tool?
Ans: WhatsApp is a widely used social messaging platform and a social media platform and not a social media tool.
4. How do I choose a social media tool?
Ans: Social Media tools facilitate you in managing all your social media platforms in a single place and save you time.
5. What tools do social media managers use?
Ans: Hootsuite, Canva, and Buffer are widely used social media management tools by social media managers.